Building search visibility beyond the referral network
Harrowgate Partners, a mid-sized management consultancy
Genuine expertise, but almost all new business arrived through referrals — the firm barely existed in search results for the problems it actually solved for clients.
A durable search and content presence that reduces how much new business depends on referral timing.
Discovery interviews with the partner team surfaced the specific questions prospects were already asking in early conversations — often before they'd searched for anything at all. Content and technical SEO work were built directly around those questions, not around generic industry keywords.
Execution
- Interviewed all six partners to extract the real early-stage questions clients ask before engaging
- Published a structured library of problem-specific articles, each tied to a rebuilt service page
- Restructured the service page architecture around search intent rather than the firm's internal practice groups
“People now find us before anyone refers them to us. That changes the sales conversation entirely.” Senior Partner, Harrowgate Partners
9-month engagement, ongoing content cadence
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