Paid media managed to payback, not platform ROAS
We run acquisition across search, programmatic, and native, judged against how fast a customer actually pays back their acquisition cost.
Platform-reported return on ad spend flatters campaigns that win on last-click and starves the ones that actually opened the funnel. We build a payback-period view underneath the platform numbers so budget decisions reflect what the business is really getting back.
That view is built from your own conversion and margin data wherever you can share it, not industry averages, and it's rebuilt every time your product mix, pricing, or margin structure changes.
We work across Google Ads, DV360, Meta, and native networks like Outbrain and Teads, with the platform mix decided by where your audience actually is, not by which platform is easiest to report on.
What this includes
- Cross-platform paid media planning and buying (Google Ads, DV360, Meta, native)
- Bid and budget management against payback-period targets
- Creative rotation and testing aligned to funnel stage
- Compliance review against each platform's advertising policies before launch
Not sure this is the right fit yet?
Book an executive consultation and we'll tell you plainly whether the growth system matches where your business is right now.
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