Growth marketing for long sales cycles and technical buyers
Technology and SaaS buying committees rarely convert on the first visit. We build measurement that credits the whole cycle, not just the last click before signup.
A technical buyer researching a B2B tool typically touches multiple channels across weeks or months before a demo request, let alone a signed contract. Last-click attribution systematically defunds the top-of-funnel content and search terms that started that journey.
We build pipeline-stage tracking that connects marketing touchpoints to your CRM's opportunity stages, so a channel gets credit for influencing a deal even when it wasn't the final click.
Content and search strategy for technology accounts leans heavily on genuinely technical content — documentation-adjacent material, comparison content, and integration guides — because generic thought leadership rarely moves a technical buyer.
What we plan around
- Multi-touch attribution matched to CRM opportunity stages
- Technical content and comparison pages for considered-purchase buyers
- Account-based targeting for named enterprise prospects
- Trial and freemium funnel measurement separate from marketing-qualified-lead counts
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