SEO and paid search, one keyword model
Technical SEO and paid search usually run from separate keyword lists built by separate teams. We build one intent model and let both channels draw from it.
When SEO and paid search are run separately, you often end up bidding on keywords you already rank for, and failing to rank for the ones converting best in paid — because nobody compared the two lists.
We build a single intent-mapped keyword architecture: what a term means about buying stage, which channel should own it now, and when that should change as organic rankings improve.
Technical SEO work — site structure, crawl efficiency, core web vitals, schema — is scoped against what's actually suppressing rankings, found in Discovery, not a generic 200-point checklist.
What this includes
- Unified keyword and search-intent architecture across paid and organic
- Technical SEO audit and fixes: crawlability, site structure, core web vitals, schema markup
- Paid search account structure and bid management
- Content gap analysis feeding the content strategy capability
Not sure this is the right fit yet?
Book an executive consultation and we'll tell you plainly whether the growth system matches where your business is right now.
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