Digital trends
What's changing in platforms, formats, and buyer behaviour, and what to ignore.
Digital trends
digital trends
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Building a first-party data strategy without waiting for the deadline
Third-party cookie deprecation has moved slower than predicted, but the direction hasn't changed — and neither has the fix.
digital trends
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AI-generated ad creative: what actually changed, and what didn't
Generation speed for ad creative has improved enormously. The bottleneck has moved, not disappeared.
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