What the system produced, account by account
Five engagements, five different starting problems. Each one below is described the way we'd describe it internally: what was actually wrong, what we did about it, and what changed.
Building a demand generation engine from an inconsistent pipeline
Strong reputation in a specialist market, but marketing-sourced pipeline swung wildly month to month, and sales couldn't build a forecast around it.
Coordinating paid, organic, and email for a single peak season
Paid social, paid search, and email were each planned by a different person, with three separate offer calendars that occasionally contradicted each other during the client's busiest eight weeks.
Building search visibility beyond the referral network
Genuine expertise, but almost all new business arrived through referrals — the firm barely existed in search results for the problems it actually solved for clients.
Growing local visibility across 9 clinics within advertising policy limits
Needed stronger local visibility across nine clinic locations without triggering the advertising-policy restrictions that healthcare-related paid campaigns routinely run into.
Rebuilding a signup flow that was losing qualified applicants
Paid campaigns were bringing in qualified, well-targeted traffic, but the account-opening flow had a steep drop-off between landing page and completed application.
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