Marketing guides
Foundational, practical guides to core marketing disciplines.
Marketing guides
marketing guides
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How to build a marketing strategy you can actually defend
A workable marketing strategy states what you'll spend, why, and what you expect back — in that order.
marketing guides
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Choosing a channel mix: B2B and B2C start from different questions
The same six channels serve very different roles depending on whether you're selling to a committee or a consumer.
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