A weekly performance report template built for a five-minute read
What we actually send clients every week — three sections, no filler.
Our weekly reports follow the same three-section structure every time: what moved (against the agreed threshold metrics, not a wall of every available number), what we changed in response, and what we're watching next week.
Keeping the format identical week to week matters more than it sounds — it lets a client scan for what's different immediately, rather than re-reading a differently structured document each time to find the signal.
The template deliberately excludes vanity metrics unless they're directly relevant to explaining a change in the threshold metrics that week.
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