The pre-launch campaign checklist we run on every account

This is the checklist we run before any campaign goes live, regardless of platform. It's not exhaustive for every regulated category, but it catches the errors that show up most often across accounts.

Tracking: conversion events fire correctly and only once, UTM parameters are consistent across all assets, and server-side tracking (where used) is verified against the client-side implementation.

Compliance: ad copy and landing page claims match current platform policy, required disclosures are present, and any regulated-category restrictions have been checked against the current product or service.

Creative and copy: assets match the approved brief, links route to the correct destination, and mobile rendering has been checked for every format in use.

Budget and targeting: daily and lifetime budget caps are set correctly, targeting matches the strategy document, and bid strategy is set intentionally rather than left at a platform default.